Start Innovating with Better Ideas
Commonly used brainstorming innovation techniques, and there are many, often produce a large number of ideas, but in a rather random and inefficient way. Your idea team, or its management, must then decide which of these ideas to pursue and which to put aside. Since so few new things succeed, the overwhelming tendency is to select too many ideas to pursue. Most of your valuable and scarce resources then end up wasted on dead ends and marketplace failures.
MarketTargeted Imagination has developed a proprietary ideation technique that is simple to learn and apply. It has proven to consistently produce higher quality ideas than popular brainstorming methods because it uses your critical success factors to uncover opportunity. You produce more winning ideas from the very beginning. You pursue far fewer losers.
For a no obligation proposal for a customized MarketTargeted Imagination workshop for your Innovation Team.
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